I Want to Order a Bunch of Print Reproductions of My Art

How to Cost Your Giclée Prints, Art Prints

Owner and operator Michael Damico is a professional person artist and framer. Having studied art for years, his attention to item and discipline in his personal fine art productions carries over into your motion picture frames, art prints, and giclée prints.

When you're a professional creative person who also provides custom framing and printing services, you get asked a lot of questions about the business concern of art. That includes everyone from novices to professionals who desire to take their concern to the next level. Pricing almost always drives the first questions, for both originals and prints. Today, I'm focusing only on giclée prints and other art prints.

I'll just say correct out of the gate, that a ii – iii times markup seems to exist the common shortcut for your art and giclée prints. In most cases, you'll exist paid enough. Simply information technology's important to your lesser line to understand why this is the case. Doing and then will show you lot that this "shortcut" will non always state you at the correct cost bespeak.

At that place are many ways to manage pricing. My way isn't the law, but I know information technology'due south a solid place to create minimum standards. Information technology's also just a practiced starting point for pricing your giclée prints.

What follows are:

1. Mutual mistakes
2. Re-evaluating the question
3. Examples of moving forwards in your ain pricing strategy
4. Rethinking the linguistic communication used to explicate your prints

Everybody'southward Doing Information technology!

First, here are some mutual mistakes with pricing. I often hear these on a daily footing:

• I'chiliad just getting started. Should I price low and work my style up?
• I need something really cheap in order the brand the sale.
• What about when I get to shows and see other artists selling inexpensive prints?
• My friend just doubles the pricing she paid to brand her giclée prints and art prints.
• I but don't know what to charge.
• I have a lot of old stuff. Should I just accept a burn down sale and get rid of it?

I hear these a lot. I'g definitely happy to know more artists want to become their work out there, simply they are curt-changing themselves in the short- and long-term. I always encourage them to change their thinking. Considering most of the time, their questions or beliefs are coming from the wrong direction. (A direction that won't get you very far.)

Reshaping the Question

Then, let's try this from a different bending. Inquire yourself: How tin can I price my art and giclée prints sustainably? At that place are so many pricing strategies out there and some have merit. But rarely practise they address this one unproblematic outcome. I believe that a formula is solid once there is proof that sustainability is present. Let'south say that you added all the parts and pieces of your costs and fourth dimension and discovered, "If I simply double my costs, then I country very perfectly at the sustainable prices points I need." That's great! Just, first and foremost, you must consider the concept of sustainability.

Prototype: LeonardoDaVinci.net

What exactly does "sustainability" mean in this context? As a professional person artist, I feel this refers to what y'all must accuse for anything you sell to stay in business concern. My sustainability model is a simple arroyo:

• Consider your costs
• Consider your time
• E'er make a profit on your costs
• Always make something for your time

Don't work for costless! That seems similar a no-brainer, right? Simply you'd be surprised how oftentimes this happens when you exit this model out of your pricing strategy.

Your Pricing Strategy for Art and Giclée Prints

This isn't complicated, but it does crave you to think differently. Everyone assumes that "costs" simply refers to "what I paid for the print." So, I always ask artists and photographers questions nearly areas I know they are overlooking. For case:

• How much did you spend on gas for your project?
• What is the cost of your studio space?
• How much does the print itself toll?
• How much is packaging?
• How much did you spend on aircraft to the client?
• How much time did yous spend researching the best print solutions?
• How much fourth dimension did you invest in preparing the impress for auction/the customer?
• Did you buy stationery to send with your impress to give thanks the client?
• Have yous printed a bio, fact sheet, or whatever other items to include with the print?

You don't accept to accept every detail right now. The thought is to simply get y'all thinking nearly the bigger movie, so your pricing strategy is sustainable. How frequently have you lot priced a piece or print without consideration for the questions above?

Let's dig a little deeper to complete the pricing strategy for art and giclée prints and enquire some harder questions (get ready for math!).

• Include Scanning Costs: I recommend adding the cost of scanning the original into the price of the original. (Notice our scanning prices hither.) The just exception would be when you are ordering prints of the original that have already sold (or are certain to sell). In this case, it helps to spread the costs over the number of prints and minimize the impact on your buyers. So, everyone pays a little more without feeling it and, nigh chiefly, you are now sustainable.

• 

  Nosotros use the best printer and inks on the planet. This is our Epson is rolling out a gigantic impress of Prince painted by Roy Laws.

  Include Production Costs: The overnice affair about print-on-demand is that once your paradigm is scanned, y'all're ready to spring on any opportunity that comes along. At our shop, we keep everything we've scanned for customers on file. That gives you the freedom to call united states of america with a sudden impress need for clients, shows, galleries, etc. However, go on your pricing the same . Include in your terminal auction cost the cost you pay to produce the print.

• Include Miscellaneous Costs: Are you exhibiting at a place requiring booth fees or commission? Are you selling online with transaction fees and commissions (e.g., Etsy)? Are you charging enough for shipping? Some of this tin get a piddling tricky, only we practise it all day long. So, if you observe yourself in a jam, just message u.s. at electronic mail@damicogallery.com or telephone call 615-815-6015. We likewise created a handy calculator that really simplifies complicated markups. Download it hither.
• Include Markups: Once you've added all the costs you can recall of, you lot will demand to determine how much to mark them up. This can be a grey area, but a good rule of pollex is that items with smaller costs can commonly withstand a higher markup. Conversely, higher priced items usually have little markup. As a starting point, add together 15-35% and see how that rests with you. You can always charge more. But at the very least, y'all are making a piffling on the coin you lot're spending. That means you're never losing out on profits.
• Include Your Time: When dealing with the printing side of things, this is actually uncomplicated. The idea is to minimize your time as much as possible, only information technology nevertheless must exist factored information technology into your costs. Peculiarly if you have a show or gallery event of sorts that requires you to act every bit you lot ain salesperson for an evening or weekend.What is your time worth? Think nigh it in these terms: if someone offered yous a job, what's the least corporeality you would accept per hour? Outset there. If the price doesn't settle well with you, then raise your value.

Irresolute Your Language

I desire to conclude this with a common reply I hear from people when we go through this do: "That toll seems as well loftier!" Well, I'm here to tell you lot that it is not as well high. I style to help you empathise that is to consider using the correct language for your art and giclée prints. These products are priced as they should be. Here are some reasons why:

• Giclée prints are currently the almost sophisticated method of print production on earth.
• These are extremely high-quality archival print reproductions made with the finest materials and printed with the best inks bachelor. No exaggeration!

If y'all or your customers are looking for "cheap," then go to Kinkos for some light amplification by stimulated emission of radiation prints. They will look bad and won't last long, but they will definitely be cheap. That's non our gig. We focus on quality.

Past taking an active role in educating your clients on exactly what they are buying from you, then in that location is added value for everyone. For i thing, the buyer has a chance to understand the quality of the product they are purchasing. And for another, y'all as the seller won't feel awkward asking that cost now that y'all are armed with data and a solid pricing strategy.

Questions? Comments? Ask beneath, bulletin the states at email@damicogallery.com or call 615-815-6015.

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Source: https://damicogallery.com/how-to-price-your-giclee-prints-art-prints/

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